
Why This Sale Matters
Two long-term tenants paying well below market — one at $1,180, another at $1,203 — against a market rent of $2,850 per unit. On paper, the income story wasn't compelling. In a market already skeptical of sub-5% cap rates, that's a hard pitch. This one required selling the future, not the present.
The Challenge We Solved
The numbers as-is couldn't carry the price. Current NOI of $68,575 at $1.425M is a tough ask when comparable trades are closer to 5–6%. So we built the case around what the asset could become: two units with 140%+ rent upside, a vacant unit offering immediate owner-user optionality, and a storage structure with real ADU conversion potential. We repositioned this from an income play to a long-term hold with a defined path to pro forma rents of $12,300/month and a 7.76% stabilized cap rate.
How We Got It Sold
Pre-market campaign to our investor network first. Full OM release second. When activity stalled, we made a targeted price reduction — not a panic move, a positioning one. It brought in buyers who'd been watching the listing and needed a reason to act. We closed from there.
Result
Closed at $1,425,000. $356,250 per unit. In line with the strongest comparable trades in the submarket. Silver Lake multifamily is a market that rewards patience and positioning. This deal had both.